Yesterday, qihoo 360 released 360OS posters and shouting "it may be more appropriate than the MIUI millet OS" slogan.
Why 360 adapter millet?
There is a broader view: this is in millet's successful experience. "Cell phone not, ROM, user participation, iterative trial and error, participation increased, small enthusiast driven white". I do not agree with this. We noted that the successful experiences is not the truth, it's not always applicable, cannot defeat time and space, in many cases, successful experience and even no possibility of copying. Especially the individual field of consumer electronics. Personal consumption is calculated in seconds, fast like a leftover new year dating, successful experience if it is placed in this area a few years ago about the difference between 1945 and 2015. That year, in 2010, when An Zhuochu, An Zhuozhen is difficult to use, brush a ROM can't live without love. Act, the first user is more or less a fan, like toss about, mainly used in parallel (at the time of the gray market is really big), so Flash became the norm. This time, a good ROM to Word of mouth, and accumulated a lot of users, and becomes the mainstream of ROM. In 2015, this approach already obsolete. First, small white users into the mainstream, they basically do not machine (except don't know understand Flash upgrade experience and some times no more than 10 times after these few reasons, most cell phone flashing no warranty is also one of the important reasons) and, secondly, enthusiasts are changing. The past, enthusiasts of the emphasis is on finding a good ROM, brush, show off, help a friend painted, forcing show, and now, their focus is on looking for a new unique and fun APP, loaded, refer-a-friend mount, forcing show. In other words, by means of brushes ROM got the first batch of users lost the fertile soil (note I say is fertile not to exist). In addition, to consider one thing: millet millet has continued to play down users "geeks" label. Millet users must like washing machines, but I like to brush the other ROM or not much OS manifest his fever. Also use millet enthusiast properties at this time, isn't that a little 1949 sworn into the KMT.
In fact, 360 companies is not the first person to eat crabs. August 2013 hammer ROM first supported millet 2 July 2014 IUNI OS released millet full range of 3 public beta; in August 2014, aliyun OS being adapter 3 millet millet 1S to several models; a few days ago, the climax came, Microsoft announced at the WinHEC conference of ROM developed for millet 4 Windows 10. In addition to Microsoft, has just been released, or beyond bad judgment, other manufacturers have failed.
ROM's life difficult.
In addition, there should not be ignored, that is 360 enthusiasts the Group's reputation is not good. Name this thing sometimes really is the key to success or failure.
360 not see this? He had seen. Mr Zhou hongyi smart attributes and eye-rolling of the vast majority of people. Why would he do this? We all know that, no matter what you do, you need a sound, to let the user know that there is such a product or service, just like gree's Susan, every now and then a gun, let everyone know, but also mobile phone. No matter what the product, if the user does not hear the sound, that was lost at the starting line. OtterBox iPhone 5 Cases
In this connection, we can from 360 on the slogan of "it may be more appropriate than the MIUI millet OS", see the slightest clue. This slogan is interesting at first glance looks very powerful, there is that feeling of being hit, and clearly communicate a meaning: 360OS better. Criticism criticized marking on the cusp of the enterprise and the product is an effective way of marketing, because doing so can significantly enhance the force of their products in the minds of potential customers--popular in the whole of China enterprises and products, I do not see, how my product. Then, how much product called out pass, how many enterprises known as win Apple, whatever can it be done, once spoken, forcing up right away, a spook--the Chinese are smart people, so effective and waste it is natural not to be missed. But, in fact, closer inspection this sentence doesn't make any sense, first of all, you must pay attention to the "possible" this qualitative and, secondly, you see, is MIUI ROM, while 360 is about OS,ROM and OS are not the same thing at all. Comparison of different kinds of things wouldn't. Of course, does not rule out of 360 is the ROM, but which OS (on the difference between ROM and OS, are interested can Baidu, Lei Feng online is also popular in this regard).
Anyway, this is a good copy, fair market value of 360.
Why, then, is millet, instead of Huawei? At present, Huawei stole more than, on the mate7, there is glory, network-five countless. I think, excuse me, this kind of thing, not the bigger the better, this issue should be considered starting from the situation. First of all, phone brushes warranty after the ROM. This company than anything. Warranty this can prevent a lot of edge users. Secondly, Huawei's CPU is made in their own, and only it, although there is talk of opening, but I just rumors, 360 phone even without. Although Huawei CPU and CPU Qualcomm, mediatek is ARM architecture, but nuance is quite large, and adapter ROM may vary. Again, millet's reputation is large enough, for now, as long as the link with millet--whatever the relationship, allies, rivals, tearing force and so on-the Smartphone crowd sound bigger. In addition, now there are a phenomenon that is criticized and accused of millet is the politically correct thing, always proving the 360 if they can appear as a challenger position, will get many extra points.
360 has a chance?
Compared with Li Yang and gree, greater 360, as 360 targeted market segments without also did not have to invent, it's right there, and it fits very well with the 360 itself. "We began by doing security and optimization, the operating system will keep the cell phone becomes a truly safe, also makes mobile phones faster, more power-saving" faster, less power consumption, this is hard to say, but 360 Security reputation have almost become a household name. Even more crucial is that the market's prospects look good, from development on the PC, we see that the security will sooner or later become a basic need. In addition, there is a little, "while China's first wave of Smartphone popularity has been completed, but we feel that the mobile phone is a very big opportunity, because the young mainstream crowd probably once every two years to mobile phone", I agree with this view. However, I do not agree with 360 will kill the market. Smartphones key to success lies not in security, was not, not now nor in the future, but that experience is designed to brand than PC, smart phone carrying more, factors to be considered when consumers choose more, and for now, the factors of security rankings were much higher, and even the vast majority of users do not take into account this problem. Smartphone security the concept has not been as popular as PC security. OtterBox Cases
Overall, the smart phone market is already saturated, from the increase into stock market, a firm relative to the player's advantage is big enough, the market had no chance. 360 if you want to break the current dilemma, smart phone is not a good choice.
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